LIFE BITES

EMBRACING THE MOMENTS THAT MATTER.

Brand Fusion

BY ALEXEI ORLOV Mr. Orlov, formerly global chief executive of CRM / digital / customer experience agency RAPP, first wrote the…

Tips on Positive Anxiety

BY ALEXEI ORLOV Mr. Orlov, formerly a senior executive of Volkswagen Group and a specialist in the marketing of branded goods,…

Loyalty: A Sum of All the Parts

BY ALEXEI ORLOV Mr. Orlov, a world-renowned expert in automotive marketing and agency turn-arounds (most recently with the digital / CRM agency RAPP), discusses the…

The Forbes Interview: The New Era Of Advertising

By Kimberly A. Whitler An interview with Alexei Orlov, during his tenure as Global CEO of the RAPP Agency, one of the…

The Wonder Drug of Sociability

BY ALEXEI ORLOV Mr. Orlov, ex-CEO of RAPP Worldwide, puts forward six primary conundrums in support of the Forrester conference on the…

The Power of Motion

Life could not exist without motion. Motion is everything. The oxygen that we breathe, the water that we drink, the…

Friendship without Borders

I write this on behalf of all the children and all the youth of today. I am neither young nor…

The Beginning of All Wisdom

BY ALEXEI ORLOV Mr. Orlov, formerly CMO of Volkswagen Group China and CEO of the RAPP global agency network, reflects on the…

Your True Point of Distinction

The world is filled with people: A great many are clever — or even very clever. Most of us believe…

The Sword of Truth and Shield of Empathy

“Give me your tired, your poor, your huddled masses yearning to breathe free, the wretched refuse of your teeming shore.…