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Notes From The Margin is a journey that celebrates excellence and confronts mediocrity, in Business and in Life.

Through powerful, poignant storytelling, the book offers over 50 insights and solutions - beyond the obvious - to help people think and act in ways that matter to both them and the businesses they serve, and in so doing, seeks to find the 5% of magic that can make a whole world of different.

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Alexei's Blog

The Call Back

It had been a very difficult day. And now with the people gone, he sat and wondered why he had started the company in the fir...

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Skipping Rainbows

I have yet to meet anyone who does not smile when they see a beautiful rainbow.We know that there is no golden pot at the end...

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Fear, the enemy of change

It had been a very difficult day. And now with the people gone, he sat and wondered why he had started the company in the fir...

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Taking care of what really matters

I recently read an article where the writer wished to remind us not to "air our dirty laundry in public"- by writing and dist...

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Rare Alchemy of a Leader

Whilst there is no one thing that makes for a great leader there are nevertheless a set of distinct virtues that one finds in...

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Tips on Positive Anxiety

One can never breath a client’s air for them – but you can give them a whole lot more oxygen. Don’t try to be them and don’t...

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Brand Fusion

Most Brands Serve. Then there are just a few that do much more; they serve and they shape. They are famously successful, beca...

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